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In August 2022, representatives of the Jamaican and Cayman Islands governments sat to discuss cooperation in the tourism sector. The oppressive 30°C Jamaican heat did nothing to stifle the enthusiasm of the Jamaican Minister of Tourism as he reported on the discussions about collaboration leading to multi-destination tourism.

In August 2022, representatives of the Jamaican and Cayman Islands governments sat to discuss cooperation in the tourism sector. The oppressive 30°C Jamaican heat did nothing to stifle the enthusiasm of the Jamaican Minister of Tourism as he reported on the discussions about collaboration leading to multi-destination tourism.

The Caymanian delegation, led by Deputy Premier Christopher Saunders, and Minister of Tourism and Transport Kenneth Bryan, met with the Jamaican Tourism Minister Edmund Bartlett, a month ahead of the scheduled International Air Transport Association (IATA) meeting. Bartlett, as quoted by local media sources, was particularly interested at this stage in airlift and airline collaboration and was ready to sign a Memorandum of Understanding with the Cayman Islands to promote multi-destination tourism.

It was the second time in five years that representatives of both countries sat to discuss opportunities for collaboration in the tourism sector. In January 2018, a previous Cayman Islands Deputy Premier and Tourism Minister, Moses Kirkconnell met in Kingston with Minister Bartlett. The post-event reports noted that discussions included: collaboration in tourism and aviation; a multi-destination marketing agreement; and, cruise tourism and collaboration leading to a strong North-Western Caribbean itinerary. (The visiting Caymanian delegation seized the opportunity to visit the Norman Manley International Airport (NMIA) before departing Jamaica for a tour of the facilities and particularly the lounges and baggage handling facilities.)

The subsequent COVID-19 pandemic and the consequential fallout in regional tourism could have voided or nullified commitments made at those earlier bilateral discussions in January 2018. However, the idea of marketing several destinations as one survived.

Jamaica had previously committed to multi-destination tourism initiatives with Cuba, the Dominican Republic, Panama and Mexico. In May 2016, following a meeting with Cuba’s Ambassador to Jamaica, Bernardo Guanche, the Jamaican Tourism Minister announced that Cuba had agreed to signing a multi-destination tourism agreement. He announced at that time that a similar agreement would be signed with the government of the Dominican Republic in the following month. He indicated that the Jamaican initiative would also include The Bahamas, Turks and Caicos, and Belize. 

On November 28, 2017, Jamaica signed a multi-destination agreement with the Dominican Republic in Montego Bay during the United Nations World Trade Tourism Organization (UNWTO) Global Conference on Jobs and Inclusive Growth: Partnerships for Sustainable Tourism. A similar pact was signed with the Republic of Panama on January 24, 2020 during the International Tourism Trade Fair (FITUR), in Madrid, Spain. —

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